Amy Schumer’s GQ cover, in which she posed suggestively alongside C-3PO and R2-D2, has induced the ire of the Star Wars franchise’s owner.
Disney, who bought the brand by purchasing Lucasfilm for more than £2.5billion, have issued a statement on Twitter, saying, “Lucasfilm & Disney didn’t approve, participate in or condone the inappropriate use of our characters in this manner.”
In some ways, it’s not surprising that the Mouse House are frustrated by the raunchy spread. After all, the campaign for ‘The Force Awakens’ is now in full swing, gearing up for release on 18 December. Anything that could possibly derail that will irk the company.
However, when creator George Lucas was in charge of the series, he didn’t seem to care that much about controversial affiliations, as long as they were affectionate homages as opposed to strictly commercial enterprises. ‘Family Guy’ made a number of rude parodies, as did ‘Robot Chicken’. There have been porn versions (though Lucasfilm did sue and lose to animation ‘Starballz’ in 2001).
It seemed like as long as people were talking about ‘Star Wars’, then that was a good thing.
That doesn’t seem to be the case here, though Disney have yet to say whether they will take the matter further. GQ has also declined to comment so far.
‘Trainwreck’, the film Schumer was promoting which has just received a massive boost of extra publicity, is released on 14 August.